Each year, we vow to get our holiday shopping done early. And each year we find ourselves wondering if some ”holiday magic” could be used to get it all done in time. In fact, about four out of 10 holiday shoppers will buy gifts at the last minute this year.

The good news for those looking to brave the crowds to find those must-have, much-appreciated gifts is nearly half of all holiday shoppers plan to make purchases online this year, according to the National Retail Federation. Whether the plan is to shop online, in-store, or both, here are three steps to make last-minute gift buying easy and rewarding.

Look what’s trending – Thanks to a bevy of mobile apps and social media tools, deciding what to buy is easier than ever. Most people already conduct online research before hitting the stores. What’s trending? Search gift ideas on Twitter, Google or Bing.

Another option is to check out the websites of your favorite companies for suggested gift guides and creative ideas. For example, Wahl Clipper Corporation has a variety of ideas for him, her and the entire family listed at wahlholidaygifts.com.

Shop smart – Once you’ve looked at what’s trending, the next step is to list it out. Consider who you are buying for and how much you plan to spend before you begin shopping. There are also useful mobile applications to help you stay on track. For instance, Gift List is an application that allows you to track your gift ideas, costs and overall budget for everyone on your list.

Give and “relieve” – Everyone can appreciate a gift that makes them feel good, especially those who experience ongoing or reoccurring pain. And since a life-time supply of professional massages isn’t something the average person can afford, another option is to allow the gift recipient to take matters into their own hands with Wahl’s new Hot-Cold Therapy Massager. This is the latest in hand-held massage, combining soothing massage with temperature therapy for serious pain management. A feel-good gift like this also makes a nice stocking stuffer for someone else on your list - you.

Wahl is a leading manufacturer of grooming and massage therapy products that are available at major retailers nationwide. For more gift ideas, visit wahlholidaygifts.com.